A Profile of Miiriya, A One-Stop Platform for Black-owned Businesses

In the competitive marketplace that business has become, Miiriya, a platform for and by black entrepreneurs, typifies the importance of brand differentiators and reputation.

Based on the concept of Amazon, Miiriya offers services covering a wide range of sectors – from fashion to day-to-day kitchen appliances. Having grown at a rapid pace, consumers love the platform for its enhanced security and user experience.

Moreover, both customer and seller satisfaction is at the centre of Miiriya’s attention – unlike its competitors, this online marketplace doesn’t charge vendors transaction fees or have other hidden costs in the process of setting up a store. In essence, every dollar spent is deposited directly to the small business from which you purchased a product.

This notion of a more user-friendly experience is further exemplified through the recent launch of Miirya’s app, which made the platform more accessible.

Having already grown its social media following to just under 40,000 followers, it seems that Miiriya – though unlikely to ever challenge the world’s biggest companies – is here to stay. Given that the start-up has found its niche effectively, the future looks bright.

Overall, Miirya’s story teaches us a few valuable lessons about business. In particular, it makes clear that in order to succeed in the brutal entrepreneurial sector, companies desperately need to find their unique selling points. Without such differentiators, start-ups are likely to be left in the dust, edging closer to extinction or to a painful fight for existence.